The Art of Selling Your Business – Push vs Pull with John Warrillow

The book I recommend the most, Built To Sell, is written by my guest today, John Warrillow. He has started and successfully exited four companies and has been in the unique position to have had thousands of conversations with business owners who have gone through the process of selling their businesses. He shares his expertise and insight with us today as we discuss reasons people sell, how to position yourself to sell, and some of the pitfalls that you might not even know exist.

John Warrillow is the founder of The Value Builder System™, host of Built To Sell Radio, and author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.

In this episode, we’ll cover:

  • John’s journey in business
  • What is practice management software
  • Why you need to know the value of your business today
  • The Freedom Point
  • Big things people don’t know about selling their business
  • What acquirers look for when purchasing a company
  • What is retrading and how to avoid it
  • Using an MNA professional vs a broker
  • Private equity buyers vs strategic buyers
  • Recognizing your push and pull factors

Links and resources mentioned during this episode:


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