Episode 25: Want to Increase The Value of Your Business with One Simple Step?

“When you think about your business, whether you intend to sell it or not, I think you’ll agree that everyone wants their business to be more valuable.” – Aryeh Sheinbein

But you also want to think about longevity, stability, and things of that nature.

Today’s episode is a topic I’ve been meaning to bring on the show for quite some time. It’s a topic that I talk to many companies and business owners about, regularly. It’s a strategy that helps you add value to your business and allows you to think about things in a more stable environment.

In this episode, we’ll cover:

  • Increasing the value of your business through recurring revenue or a subscription model
  • Is your business profitable? Calculating your MRR (monthly recurring revenue) and the lifetime value of your customer
  • Why the lifetime value of your customer needs to be 3 times greater than your CAC (customer acquisition cost)
  • Calculating your Churn Rate – the number of customers/subscribers you loose every month
  • Do you know what is your margin is?


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