Episode 26: Hard Lessons from the Queen of Social Media, Rachel Pedersen

Inside The Lions Den Podcast
Inside The Lions Den Podcast
Episode 26: Hard Lessons from the Queen of Social Media, Rachel Pedersen

Today on the show I have Rachel Pedersen. The founder of RBP Productions. If you’ve started a business in the last 5 years, she gets really honest about things she struggled with early on and the things she didn’t know. And shares how to grow you business even if you don’t know how to do all the things. If you’re a business owner or dreaming fo starting one, you’ll want to have a listen.

In this episode, we’ll cover:

  • Rachel talks about the evolution of her business what it’s been like working with her spouse.
  • The things she wished she had known before starting a business.
  • and, how to use TikTok and Instagram to grow your business.

What’s one thing you know now that you wish you had known when you were first getting started in business?

I wish I had read more books to learn more about finances. Going into business I had zero financial literacy. All I had ever known was my parents poor managing of finances. They did not equip me for how to handle even a small paycheck. The first two years of our business, even though we were profitable, we spent so much money.

I also didn’t know anything about productivity. All I had even known was, work harder to make more. I equated dollars with hours. If I want to make more, obviously I have work more.

I also didn’t understand that everything came back to me, in a good way. I didn’t know anything about ownership or discipline.

Is your growth from TikTok translating into agency or educational?

A bit of both. But there is one audience that just want to learn from me in general. They want to learn what they don’t know. Things like, how to build a business, and how to monetize their following. I’d like to build more free offers to help my audience these struggles.

Is there a broad strategy that almost anyone can use to market their business on TikTok?

Original content that’s evergreen, crushes it continually. It’s not as fun or cool or trendy. But consistently putting out original content that’s usually educational. And it doesn’t go viral immediately, but over a few months, many of my videos have gone to 6 and 7 figure views.

Connect with Rachel

Rachel Pedersen is the ‘Queen of Social Media’. She is an expert in all things social media – like literally every platform! She delights in empowering businesses with social media strategies that support MASSIVE, needle-moving growth & teaches busy parents how to find freedom by becoming SUCCESSFUL social media managers – without sacrificing the things that matter most – including family, friends, and their dreams.

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