Episode 79: From Ordinary to Extraordinary: Supercharge Your Impact with Tom Reber

Today I’m talking to Tom Reber, the founder of The Contractor Fight. Tom works with people specifically in the contractor space to be more profitable and grow their businesses, but the advice he shares is applicable across all industries. Tom and I had a great conversation about the behind the scenes of running a profitable business, what it looks like to master financial intelligence around your business, and what you can do on a daily basis to take your business from ordinary to extraordinary.

In Tom Reber’s experience, one of the major mistakes that many people in the business world make is not doing the math and being confident in their numbers. When determining what to charge for a product or service, many people are looking at the “going rate” and using that as a measure for pricing their own products, but not actually sitting down and doing the calculations on what their business is actually worth and what they need to make in order to thrive. Tom also emphasizes the need for getting your priorities straight in your business and putting in the work to grow and become a better business owner so that you can take your business to new levels. Finally, Tom shared the one question that he asks himself before talking to any customer, prospect, employee, or vendor and how asking that one simple question can immediately differentiate your business from anyone else doing what you do. If you’re intrigued by that, take a listen, and no matter what type of business you find yourself in, I know you’ll find Tom’s advice and expertise both relevant and applicable.

In this episode, we’ll cover:

  • Tom’s background and how he got to where he is today
  • The first step to making what you’re worth
  • Why you need to do the math and be confident in your numbers
  • The mind shift that needs to happen when you start a business
  • Why the “going rate” shouldn’t determine the pricing for your business
  • The importance of investing in yourself and what that looks like
  • Getting your priorities straight
  • Why “winning” in business can be a dangerous place to be
  • You need to figure out your non-negotiables
  • The law of attraction – how you talk about your business matters
  • How to immediately differentiate yourself from other businesses
  • The one question you need to be asking yourself

Links and resources mentioned during this episode:


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